![]() How to Use Guides to Structure Your Logo Step 1 Click on the Create New Page button in the Pages panel. Once you’ve identified your core, set this letter in its own text frame on a new page. I can reduce the size of “Co.” and use it as an outlying element in the design. In this case, I’m going to go for the “U” in “PLUME,” which is at the center of the main brand name. Identify the letter or pair of letters that can function as a good anchor for your logo designs. This is the letter that stays roughly in the same position, while other parts of the logo orbit around it. To ensure your logo design has obvious continuity between different versions, a good tip is to choose a core letter for your logo. Its chunkiness will also ensure the logo will stand out when viewed from a distance.Ī flexible logo is not a series of different logo designs, but rather a series of variations of the same logo design. I’ve decided to use Gilroy, which in the ExtraBold weight has a really pleasing appearance, and looks friendly, modern, and is really easy to read. Here I’m experimenting, from top to bottom, with Orkney, Gilroy, and Spartan MB. You’re looking for a font which has the right mood for the brand, but also is clear, legible, and noticeable. Get experimental and play around with different type styles. This will allow you to easily compare fonts.įrom either the top Controls panel or the Character panel (Window > Type & Tables > Character), set the Font of each text frame to something different. ![]() Copy and Paste the frame a few times, and position each under the previous in a vertical sequence. Use the Type Tool (T) to create a text frame on the page, and type up the name of the brand. Once you’ve decided on your page size, click Create. Here, I’m working on a Landscape A3 page. You can create your logo design on any page size, but it helps to have plenty of room to play around with. Open up InDesign, and go to File > New > Document. But, you could also give a more traditional serif font a contemporary twist by using it in a flexible logo. ![]() Sans-serif fonts in heavy weights tend to work well for flexible logo designs, as they’re clear, easy-to-read, and have a clean, modern look. You can also find a wide range of vector fonts on the Shutterstock library. You can find great paid-for fonts on font sites like MyFonts, or check out Font Squirrel for free commercially licensed fonts. However, it’s also easy and effective to use a pre-existing font. Many professional design agencies will use either bespoke or adapted typefaces to ensure their logos are completely unique. You can use any typeface style to create your flexible logo. How to Begin: Choosing a Typeface for Your Logo Here we’ll look at some top tips for creating flexible type logos using Adobe InDesign, from how to choose a core for your logo to how to structure your typography effectively and professionally.ġ. This logo trend can look fantastic when adapted to animation, for example. Looking to adapt your logo for an app? A flexible logo gives you more freedom in how that logo can be arranged on different screen sizes.Īs brands need to adapt to both the print and digital spheres, flexible logos also translate incredibly well to both. Have a tall, narrow exhibition banner? A tall logo that fills the space will always look better than a small-scale square logo. Why is this way of creating logos so effective? For one thing, by creating a flexible logo with multiple positions you can adapt the logo to a wide range of media. Discover how to use InDesign to create your own unique flexible type logos.įlexible logos that shift position and orientation are big news in graphic design right now. Flexible type logos are trending, and for good reason they’re suitable for nearly any media type.
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